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By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

Some sites, such as Match.com, let you choose a long screen name and a long tagline.

90% of profiles feature the same cliche phrases like: "I'm a hard-working guy who is looking for a nice girl." "I enjoy hanging out with my friends." "I'm an easy-going, fun person." DON’T DO THIS!

Although there's nothing inherently wrong with these sentences, you should avoid using them if possible, since so many other people have them on their profile.

That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.

If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.

Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.

The second Frank sounds infinitely more interesting to me than the first one.Phrases like this don't help you stand out and can be BORING to read after having seen them so many times.The good thing is, if you write a unique profile you'll immediately set yourself apart from others on the site and gain an advantage. We'll get into more detail about how to do this in the sections below.Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.




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